Your first meeting with a potential investor is in progress. Looking good so far? Oh good. That’s nice. No ambushes yet? What, none at all? Oh really? Look closely, just behind those ‘rocks’ and ‘bushes’. And so … there it is, as yet unseen. And it seemed such a good day too!
“How long is the money going to last?”
Inevitably entrepreneurs feel they have an unbeatable idea. Thus they believe they are offering an irresistible opportunity to a potential investor. There’s nothing wrong with confidence. Nothing at all – unless that confidence crosses the border into reckless optimism.